Women in Marketing: #2. Wanjiku Kihika

In 2016, Wanjiku Kihika dived into digital marketing in trying to understand how different platforms and industries work. Five years later, she has managed to curve a name for herself as a digital advocate and human rights activist.

In her initial years in the industry, Wanjiku took up any form of marketing as long as there was compensation for it. She has worked for well known brands such as Blaze and Xiaomi. While this seemed a good entrant in establishing herself, she eventually saw the need to distinguish herself by curving a niche.

Finding comfort in online shopping while, she saw it as the best form of marketing for her to take as she would be speaking from experience when advertising to potential customers. This was a win for Wanjiku as she could do something she completely enjoys while earning from it by being the brand ambassador.

Tribeless Youth, an organization she spearheads was formed in early 2017 to promote peaceful co-existence. This, Wanjiku would do by starting it as an online campaign. It was ideal as social media is free, can reach a majority of the youth and can be used to conduct online surveys on youth matters. Social media was the perfect avenue for her activism as conversations could be held from all over.

Her motivation stemmed from the crop of new influencers crowding the digital space. This created a shift in her mindset. Did she, Wanjiku Kihika, want to join the bandwagon? Where did she want to be? After much deliberation, she knew she wanted to create generational impact while keeping the government accountable.

Tribeless Youth currently hosts 8 hubs in different counties with the headquarters being in Nakuru. Using history as a tool of communication, the platform encourages transparency and personal responsibility as an agent of driving change. The youth are encouraged to express themselves using the media in their hands such as social media and art forms such as poetry or painting. This is mainly because Tribeless Youth is a space where creativity thrives.

As marketing is not her full-time occupation, she is tasked with the differentiation when it comes to undertaking each role. Knowing where and when to seek sensible engagement for either marketing or politics has been helpful.

Her top digital marketing tip, “Understand your audience, understand the brand then bridge the gap.”

Wanjiku is inspired to keep seeking growth through leadership not only for herself, but for the youth in general. She believes there is so much more that can be harnessed from ourselves.

“As long as it does not affect my conscience, I will keep doing it.” She finishes.

Find her on social media as Shikoh Kihika to follow closely what she continues to #ChooseToChallenge.

Read here the first post on our Women In Marketing Series.

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