Wondering how to build a successful Brand Loyalty Campaign?
It is said “If you build it, they will come”. “Building it” doesn’t mean anything if no one knows “it” exists in the first place. An awareness campaign aims at putting your brand name in front of as many of your target audience as possible. Un-targeted campaigns are campaigns that waste money. Here’s a checklist to guide you on your net Brand Loyalty campaign:
1. What is my Message?
What do you want your audience to know about you? Is it your new app’s features, new products, improved services or upcoming event? Whatever it is, name it, write it down, and work on content that fits your message. Have a keen eye on your tone, amount of content as well as content type (videos, infographic, interactive content).
2. Who am I Targeting?
Who should you be talking to in the first place? Only 44% of marketers actually develop buyer personas before they begin their brand campaigns, and 85% of those people aren’t using personas effectively. Map out exactly who you’re trying to reach. Go through your buyer personas such as: age, gender, location, interests, disposable income, industry, job title and others for an effective campaign.
3. Where does my Target Audience “Live” Online?
Choose the right platforms. After defining who you want to target, you have to figure out how to make sure they actually see your campaign. The wrong platforms will lead to wasted campaign budgets and messaging because you’re going to reach people who aren’t your audience.
4. What is my Budget?
It is only proper to know how much money you have to spend before you start spending. Get to know what platform will put your brand in front of your target audience, and use the bulk of your Ad budget there. Are there platforms you can get on for free by guest-writing? There are lots of organic things that you can do to get your brand in front of your intended audience.
5. What does success mean for my campaign?
How will you know your campaign is successful? What are you trying to accomplish through this brand awareness? Is it just awareness? Do you want phone calls and email addresses? Do you want website visits? If you’re only tracking awareness, your metrics or key performance indicators (KPIs) will likely be your content’s likes and follows, shares and retweets, impressions and reach. What numbers do you need to see in order to know that you’ve done a good job? Figure that out and don’t be afraid of failing.
6. How will I Track my Results
Look at the data that shows you whether or not you did well according to the KPIs you set up. What platform worked best and invest more time there. Don’t forget to track the amount of time and effort each one took as a KPI as well. It’s how you’ll measure ROI in the future. Compile information, deploy and track. Compile better information from that campaign, deploy another one, track. That’s how excellent brand awareness happens.
Has this been helpful? Write to me, with any thoughts or comments.