Integrating Valentine’s Day into Your Marketing Scheme.

Valentine’s Day is one of the biggest holidays of the year. It is associated with flowers, cards, chocolates, heart-shaped pastries, getaways, love and its greatest symbol, the colour RED. While typically it is a day associated with lovers, with time, it has grown to accommodate relatives and friends too.

As a way to spread love and grow sales, businesses have incorporated aspects of the holiday to increase engagement, grow their following and even to appreciate their loyal customers.
Here are a few tricks on how you can jump in on the “love train”:

  • Adjust your theme to have a Valentine’s Day feel.

Mentioning February to the next person will almost always trigger them to think of Valentine’s Day. This has led to February being dubbed the #MonthOfLove. Customers want to know you are moving with the times and they will expect to see a relation of the holiday on your timelines. People love experiencing love.

A touch of red on your posts, a dash of flowers on your pictures or a clever depiction of cute stuffed animals like teddy bears should have you covered.

Running promotions

The holidays are a perfect time to run giveaways, discounted deals, flash sales, free delivery options and have partnerships that deliver more value to your customers.

Giveaways through contests helps to enhance your reach as well as engagement. The human psyche is inclined to winning hence this will drive participants to do what it takes to have a run in the race. Gift hampers are very popular with consumers as it gives them access to your products.

Seeking out other business brands for partnerships that are in alignment with your products or services is also a great way to get your sales up over Valentine’s. Those in the baking industry can for instance merge with those in transport to deliver the goodies. This will have your customers interacting with both businesses at a go which is magnified marketing.

Sales have always been a great approach to clear off merchandise as people love a good discount when they are making a purchase! Flash sales work even better as a feeling of FOMO (Fear Of Missing Out) is created. This prompts quick buying as no one wants to regret missing AMAZING deals.

Some gains of promotions to the business include:

  1. Increased product awareness due to sharing of your pages.
  2. Audience engagement as customers get to interact with the products and services.
  3. Attraction of new customers as it gets people talking about your brand.
  4. Boost of sales.

Appreciation posts

They say a heartfelt message is dearer than any physical item as it is an act of kindness. While Valentine’s Day has been highly commercialized, what most people actually want is to know they are cherished by those around them.

Send out Valentine’s Day wishes to your customers through e-platforms and let them do the marketing for you when they share how warm it made them feel!

Whichever way you decide to go, or a culmination of a few, do not forget the hashtags and include your business as well to have your target audience know who you are. #ValentinesDay #Valentines2021 #ValentinesWithSocialmeds #LoveFromSocialmeds

HAPPY VALENTINE’S DAY to you and yours!

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