Digital Marketing Trends to Watch Out for in 2021

The new normal requires businesses to constantly create fresh and relevant content, so as to edge off their competitors given the changing online landscape. By staying ahead of what is happening in the various social media channels where the targeted audience is, traffic is generated, retained and increased. It is a new year again and below are our 2021 top tips to upscale your online operations:

 

1. Personalized Marketing/Personification

Digital transformation brought about by the pandemic has sent a huge chunk of customers online leading to growth of personalized marketing. Personification occurs when consumers relate more with a brand that uses characters, people or animations with a certain personality in marketing their products. What this means is not only businesses curating interactive content but also understand what persona will make the customer take a minute to view their brand. Although this is not a new trend in digital marketing, it is definitely one to watch out for this year.

 

2. Establishing multiple communication channels.

According to Hootsuite, social listening gives brands an opportunity to track, analyze, and respond to conversations about them on the various social media platforms. As you cannot always have your ear pinned to the ground, this is where social listening/social media monitoring tools come in. All you need is to sign up, check the analytics for insights on the audience interaction with your brand and do the needful in correcting or diverting attention. A few examples of social listening tools to get you started include: Sprout Social, Hootsuite, Keyhole and Mention.

 

3. Influencer Marketing

This has proven to be one of the most efficient methods of content distribution over time. Influencers already boast of a huge following which you can tap into to build your online community. Be careful to vet the influencer you are hoping to use as they can end up tarnishing your brand otherwise. Coupled with video, social platforms such as the booming TikTok, Fleets on Twitter, and the new Reels on Instagram, your content is bound to reach a bigger audience. The advantage with these platforms being their short time, lasting up to 30 seconds, the target gets to engage with the brand and familiarize themselves with the product being endorsed. This helps your business to tell its story and inspire customers to choose and recommend your product.

 

As we are still in the festive mood, here is a bonus tip just for you: Optimizing for voice search. With the giant leap into embracing digital services, more and more consumers are experimenting with the options on their devices. The voice search option is more convenient as opposed to typing, driving users to prefer it when searching for a service or product online.

Polls, contests and short quizzes are other components you can incorporate to make the audience interact with your products.

The new normal dictates that the local search will not be enough to put you on top of the pile in Search Engine Optimization (SEO), which is why you need to diversify. With all you do, remember to sell your product within the first three seconds. Research shows that more than half of consumers are not willing to spend more time than that on your page. Therefore, you need that upgrade with improved features for your virtual identity!

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