There have come several new social media sites since Facebook launched in 2004 and started getting traction in Kenya in 2008. However, it seemed like it was getting overtaken by newcomers such as Twitter, Instagram, YouTube and Snapchat. But why are so many Kenyans still active on Facebook? Here’s what we think: 1. Initial Mover
The East African Business Community has really warmed up to the idea of social media as a key marketing tool over the past few years. The ones who are doing it right are achieving significant, measurable milestones in: Customer service – timely response to customer queries, e.g. @Safaricom_Care, a Twitter account by Safaricom dedicated to responding
In 2015, Dotsavvy Africa estimated that there were about 5 million #KenyansOnFacebook, 3 million on Instagram and 2 million #KenyansOnTwitter. Link to Dotsavvy Africa blog article. The big question that we address in today’s article is: Why are Kenyans still on Facebook? Shouldn’t they have abandoned it once newer things such as Twitter, Instagram, Snapchat and Periscope came
Instagram’s popularity in Kenya gained momentum in early 2014, growing steadily since. Some Kenyan digital firms state that the social media site now has more users than the famous #KOT. Twitter is estimated to have 2 million Kenyan users while Instagram has 3 million. 2015 ended with Instagram having 400 million worldwide users while Twitter
