Want to increase your sales, have more leads, more likes and subscribers? – you need people. People are the lifeblood of your business.
Start off by understanding who your fans are, what they like, and then work on building relationships with them just as you would for a customer visiting your business premise or outlet for the very first time.
Here’s how you can grow a loyal fan base:
1. Define your target market
Knowing who your target market is will help you to collect information on what they like and what tickles their fancy.
2. Get the tone right
Once you understand your target market, start talking like them, think like them and even act like them. When you converse online let it be relatable not an announcement/broadcast. This helps you project the right tone and gaining trust.
3. Identify which types of engagements are effective
Should you discover something new or different that you think will work with the audience you have, do not be afraid to try them out and see if they work. Trial and error is encouraged but within safe parameters.
4. Look at it as a long term investment
Building a relationship takes time, be patient but keep at it. Do not expect immediate results, but also, do not run a campaign without knowing your success indicators.
5. Keep it real and revealed
Consistency is very important but if there is nothing significant to post, do not share it with people. Don’t compromise quality. Silence is better than out-of-place posting.
6. Create a schedule
This helps you know when to post, what to post, how to post and stay connected to your audience.
7. Monitor and measure
Measure the growth of your fan base by observing what works best and what does not. Rinse and repeat.
According to Neil Patel, these are facts and statistics that can help you know what digital platform to best use for your business:
1. 64% of Twitter users say they are more likely to buy from the brands they follow.
2. 51% of Facebook users say they are more likely to buy from brands they follow.
3. 81% of Facebook fans said they feel connection/empathy with a particular brand. Only 39% of non-fans said they did.
4. 87% of Facebook fans said they are satisfied with a particular brand. Only 49% of non-fans said they did.
5. 38% of respondents reported that they would likely become a fan of a brand on Facebook if they saw a family member or close friend do so.
6. 50% of small business owners reported gaining new customers through social media – most notably through Facebook and LinkedIn.
Anything we have left out? Feel free to give us your feedback.