There have come several new social media sites since Facebook launched in 2004 and started getting traction in Kenya in 2008. However, it seemed like it was getting overtaken by newcomers such as Twitter, Instagram, YouTube and Snapchat. But why are so many Kenyans still active on Facebook? Here’s what we think: 1. Initial Mover
To influence is the power to change or affect someone’s decision. With the rise of Social Media, there has been an increase in the number of online influential people. However, not all influencers are compatible with your brand or the products that you offer. Similarly, not all influencers are really influential. Some just have massive
Digital Marketing has grown in leaps and bounds. Recent studies put the number at 39.4 million internet users in Kenya as noted by the Standard Media in April 2017. In addition, a recent study by Geo poll recorded that 60% of millennials use social media as their primary source of information. This comes down to
DO SOCIAL MEDIA INFLUENCERS HELP? HOW? HOW INFLUENCERS CAN BE HELPFUL According to Acorn Influence, over 50% of marketers find influencer marketing to be an effective strategy for increasing the number of customers they have on their database. Another survey conducted by Collective Bias showed that 70% of millennial consumers are influenced by their peer’s
“The reality is that an insight is nothing more than information until you use it to actually change something,” Anthony Coops – Partner, KPMG Australia. A KPMG report https://assets.kpmg.com/content/dam/kpmg/pdf/2015/08/going-beyond-the-data-turning.pdf shows that 81% of enterprises are using analytics to gain marketing insights and improve their understanding of customers. Social Media Analytics will help you: 1. To Segment your
The brain is wired to seek that which will stimulate action. If you desire your post be a beehive of interactions, here are a few tips to consider: 1. Get your content to the right audience People who are interested in a certain niche or topic, are more likely to engage with your content than
Every day, 3.5 billion people are online worldwide, 10-15 million being in Kenya. Most of this online time is spent on Social Media, with Kenyans leading the conversations in our region. For example, in 2016, Kenya was ranked 4th in Africa in Twitter usage, with 76 million geolocated tweets. Is your business missing out? Here
You have a social media presence, in fact, you’ve had it for quite some time. Are your customers engaging with you? Do they keep coming back organically or do you always have to buy Ads to get them to see you? Here are some 9 easy ways to increase brand loyalty this Festive Season through
This post was inspired by a recent @BrianMbunde interview where when he was asked about some challenges he has faced as a Digital Marketing Consultant at SCANAD, he stated: What is #BuyingDigital? Digital Marketing is marketing products and services using digital channels to reach customers. This can include Social Media (Facebook, Twitter, Instagram, Snapchat, YouTube…), Google Ads, Online
