- 04 Dec 2020
- Posted by Destiney Njeri
- Christmas Campaigns , Christmas Marketing , Digital Campaign , Digital Marketing
- 0 Likes
Do you hear the carol sounds and holiday cheer yet? Yes, I know it’s still a few weeks away, but Christmas is almost here and it’s never too early to start planning your Christmas marketing campaigns! Wondering how you’ll go about this while designing amazing Christmas content for your brand and clients? Not to worry! You can utilize this festive season by offering unique promotions and fun marketing campaign ideas that resonate with your target audience. But first things first:
Define your goals and plan ahead
If you haven’t started planning your Christmas campaign then it’s time to get started! As they say, preparation is key. You need to have a digital marketing strategy with clearly defined goals for a successful campaign. This gives your campaign a vision and direction. Creating content without a defined goal, is like shooting an arrow without a target. Your ideas will be great but will not be as effective. An example of a S.M.A.R.T goal would be “To increase overall gross profits between 1st December 2020 – 1st January 2021 compared to the same time in 2019. And you can do this in many ways, some of which we’ll highlight in this article. So keep reading! With this in mind, it will be easier to work towards achieving your digital marketing objectives. Now that you have a solid plan, it’s time to design your content! Here are 5 campaign ideas to inspire your digital marketing this Christmas.
1. Spice Up Your social media profiles with a Christmas theme
A distinct Christmas look and feel on your social media profiles is sure to appeal to your audience and get them in the holiday spirit! Create some festive graphics and images and theme them around your brand’s purpose to make it even more meaningful. However, be careful not to overdo it or else your brand might get drowned in the process. Do just enough to say, “Merry Christmas!” This can include images that communicate Christmas such as a Christmas tree, box of presents, ornaments, festive message quotes or simply play around with the Christmas colors in your content. Remember to also use relevant hashtags in your posts to monitor conversations around them while also increasing visibility.
2. Host A Holiday Giveaway!
From a Christmas quiz, best comment or a photo caption contest, giveaways are sure to encourage your followers and get them to interact more with your brand. You can use this opportunity to showcase your products or services and it doesn’t have to be a big prize budget venture to be successful. You can simply feature your contest winners on your profile/InstaStories, gift them a Christmas hamper or shopping voucher or anything that you think your audience would like to win and aligns with your brand. All in all, giveaways are fun and are bound to increase your brand awareness, loyalty and engagement.
3. Inspire Christmas UGC (User Generated Content)
It’s even better when your audience actively takes part in your holiday campaigns. According to a report by Olapic on the impact of UGC on Millennials and Baby Boomers, 76% of the population said they trusted content shared by “average” people more than by brands. This shows that UGC builds credibility, incredible engagement and exposure for your brand. It also provides you with authentic content that is tied to your brand and can be reposted on your platforms. You could get your audience to create UGC through asking them to share their favorite Christmas memory or tradition or one of your products that they enjoy during the holidays. Come up with a unique hashtag e.g. #ASocialmedsChristmas and watch your followers bring more life to your brand.
“Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.” – Corey Eridon
4. Christmas Countdown
This is your chance to channel your creativity and have a little fun on social media. You can have a 12 Days to Christmas Countdown by showcasing different activities your business is involved in. E.g. you can showcase how your business is preparing for the holiday by showcasing a little BTS (Behind The Scenes) of packaging of your products, brand meetings etc. You can also show how your office is decorated for the holidays. This makes your audience feel part of your brand. You can also use the countdown to offer some useful tips relevant to the season or your brand in general. E.g. How to choose the ideal property this holiday season or Digital tips for SMEs to grow their businesses. You can also choose to showcase your products and services creatively on each of these days and have a grand reveal on Christmas Day. Whatever you choose to do, a countdown is exciting and will keep your audience hooked.
5. Speak to the Emotion of the Season
Christmas is a season of giving and a time where people want to spend time with their family and loved ones. It’s a time of joy and togetherness. This year has been tough for most people, with the pandemic and all that came with it. Showcasing how your business is impacting the community around, is an effective way to show your care and support and connect with your audience while appealing to them emotionally. Do you have any CSR activities planned as a company? Document and share them with your audience, but be careful to make sure your motives are authentic as people can read through false authenticity. Highlight your brand values in action. After all, it’s a season of giving, isn’t it?
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou
Which Christmas Campaign idea do you think you’ll use this year? Whatever you plan to do, utilize a digital campaign strategy that will make your existing and potential customers feel special and spread that holiday cheer!
#Christmas #ChristmasCampaign #DigitalMarketing