May 2016 - Socialmeds Digital Limited

Our Blog

Why brands in Kenya have a hard time #BuyingDigital

This post was inspired by a recent @BrianMbunde interview where when he was asked about some challenges he has faced as a Digital Marketing Consultant at SCANAD, he stated: What is #BuyingDigital? Digital Marketing is marketing products and services using digital channels to reach customers. This can include Social Media (Facebook, Twitter, Instagram, Snapchat, YouTube…), Google Ads, Online

Read More

Four Industries That Need To Up Their Social Media Game

The East African Business Community has really warmed up to the idea of social media as a key marketing tool over the past few years. The ones who are doing it right are achieving significant, measurable milestones in: Customer service – timely response to customer queries, e.g. @Safaricom_Care, a Twitter account by Safaricom dedicated to responding

Read More

Why Are Kenyans Still On Facebook? #KenyansOnFacebook

In 2015, Dotsavvy Africa estimated that there were about 5 million #KenyansOnFacebook, 3 million on Instagram and 2 million #KenyansOnTwitter. Link to Dotsavvy Africa blog article. The big question that we address in today’s article is: Why are Kenyans still on Facebook? Shouldn’t they have abandoned it once newer things such as Twitter, Instagram, Snapchat and Periscope came

Read More

Request a Free Audit Report