Our Blog

Why brands in Kenya have a hard time #BuyingDigital

This post was inspired by a recent @BrianMbunde interview where when he was asked about some challenges he has faced as a Digital Marketing Consultant at SCANAD, he stated: What is #BuyingDigital? Digital Marketing is marketing products and services using digital channels to reach customers. This can include Social Media (Facebook, Twitter, Instagram, Snapchat, YouTube…), Google Ads, Online

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Four Industries That Need To Up Their Social Media Game

The East African Business Community has really warmed up to the idea of social media as a key marketing tool over the past few years. The ones who are doing it right are achieving significant, measurable milestones in: Customer service – timely response to customer queries, e.g. @Safaricom_Care, a Twitter account by Safaricom dedicated to responding

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Why Are Kenyans Still On Facebook? #KenyansOnFacebook

In 2015, Dotsavvy Africa estimated that there were about 5 million #KenyansOnFacebook, 3 million on Instagram and 2 million #KenyansOnTwitter. Link to Dotsavvy Africa blog article. The big question that we address in today’s article is: Why are Kenyans still on Facebook? Shouldn’t they have abandoned it once newer things such as Twitter, Instagram, Snapchat and Periscope came

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